Lines Sheet – The Market Demands
There are number of Fashion Line Sheets keeps coming to the market and goes away soon due to a number of factors. However, Those which stay for longer period and make business , follow certain rules and protocols which brings quality product to the market and becomes market friendly. Many factors that gives the mass appeal to a fashion and apparel line sheet are constant like quality product, following of the season , and right time release of the line sheet to the market. Yet there are many factors which controls the market are quite variable and some times depends on the external factors like how the economic and political scenario of the country or region is passing through. The Apparel Line Sheet Owner should make sure weather his idea about his line sheet commercially feasible or not.So while preparing the line sheet the brand owner should consider those factors and bring about the line sheet to the market.
The Factors That Controls the Clothing Line Sheet are as below.
Approaching To Begin a Clothing Line Sheet
The First question that comes to mind while approaching for a business is How To Start. This is such a question which has many answers yet quite difficult to get satisfied with any answers that any body advises. Every Human Being is different so is their approach .However, There are certain steps and protocols which the Brand owner should follow like the theme of the clothing line, Market Research on the line feasibility, Budget , Manufacturing and Distribution, Retail Stores approach towards new comers and most importantly Design and Technical Design and Branding of the Clothing Line.
Being a Freelance Fashion Designer and Technical Designer, I have came across many Line Sheet Designers and Brand Owners who start with a Big Line Sheet. However, Gradually when they move on they lack the financial Backing and Budget to complete the Line. Even if they do all the Design and Tech Packs or Tech Sheets they fall short of money to bring those collection to the next level. So When You consider to have a Clothing Line Sheet up and running you should always go step by step. Of course the Budget at the beginning is less and the cost to design the Line and then Tech Packs Development are expensive. The Brand owner should first understand and realize How many styles can He / She bring out on his/her budget.In This Case the best way is to start with a small line sheet which the brand owner can comfortably take it to the next level and keep the ball rolling.
Focus & Segmentation :
When You plan and develop a line sheet your focus should be on one particular segmentation and you should proceed in one direction. For Example : when you go for a Active Wear Line Sheet you should not divert your attention for any other styling than active wear. Secondly, Your Line Sheet should focus on one particular theme and colors which gives a sense to your brand . To be economical and effective you should focus and choose on certain colors around which you should play around. The reason is when you go for a production of the line sheet there are minimums and when you have two or three styles which has same colors this would be production feasible as the fabrics for each styles can be club together if the styles color ways are same. This can be planned while developing the Line Sheet and Tech Pack Design.